Turnitin

AI Traceability, Worry-Free Writing
Official Site
Turnitin AI provides instructors with detection and assessment tools, and students with Clarity writing assistance, jointly upholding academic integrity and enhancing writing skills.
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CompanyTurnitin
CategoryAI writing
Released2023-04
Updated2026-07-28

Turnitin Overview

Turnitin’s AI features target both instructors and students. For instructors, AI Writing Detection provides a percentage and highlighted passages indicating AI-generated content, plus identifies text modified by rewriting tools (purple highlights). It also supports group grading, authorship verification, and handwriting recognition. For students, Clarity offers an AI chat assistant for brainstorming and outlining, along with spelling, grammar, and citation format checks. All chat logs are accessible to instructors.

Turnitin Pricing

PlanPriceDescription
Originality Check (OC) $4,650 Basic plagiarism detection (similarity check)
Turnitin Feedback Studio (TFS) $5,400 Plagiarism check, AI detection, grammar check, online grading & feedback
TFS + Originality $6,700 TFS plus enhanced AI and paraphrasing detection
TFS + Originality + Clarity $8,950 All above, plus student AI-assisted writing workspace
TFS + Paper to Digital (P2D) $7,400 Paper scanning, AI-assisted grading, and group grading support

Turnitin Key Features

For Instructors: Detection & Assessment
AI Writing Detection: Provides an "AI-generated likelihood" percentage and highlights suspected AI-written passages.
AI Paraphrasing Detection: Identifies text modified by AI rewriting or humanization tools (highlighted in purple).
Teaching Aids: Group grading for similar answers, authorship verification (plagiarism/detection prevention), handwriting recognition, and paper digitization.

For Students: Writing Assistance (Clarity)
AI chat assistant (brainstorming, outlining, etc.; chat logs are accessible to instructors)
Spelling and grammar check
Citation format check (APA, MLA, Harvard, etc.)

Turnitin Target Audience

Target audiences for Turnitin AI:

Educators / Instructors: Core users. Use AI writing detection to identify potential AI-generated content and streamline grading with AI-assisted features.
Students: Use AI writing support tools (e.g., AI chat, grammar and citation checks) for writing improvement, but generally cannot view the AI detection reports—this access is reserved for instructors.
Institutions / Research organizations: Adopt institutional subscriptions to maintain academic integrity and inform teaching strategies at scale.

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