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1. Design Agent
   Describe design requirements through conversation, then continue generating and refining logos, icons, color palettes, and marketing assets within the same project.
2. Vector and bitmap generation
   Supports SVG vector content as well as common bitmap formats such as PNG and JPG, covering logos, icons, illustrations, and other assets.
3. Infinite Canvas
   Place different versions, reference images, and design assets on an infinite canvas, making it suitable for continuous exploration and organizing concepts.
4. AI image and video tools
   Provides background removal, upscaling, image restoration, text-based image editing, and text-to-video or image-to-video generation.
5. Multiple model options
   In addition to Recraft’s proprietary models, you can use external models such as GPT Image, Flux, Seedream, and Nano Banana.
6. Brand and style consistency
   Save your own visual style to keep colors and overall tone as consistent as possible across a set of icons, illustrations, and marketing assets.

When you open Recraft, the chat box immediately stands out.

I entered: “Design a minimalist, modern logo for a technology company.”

Instead of simply giving me one image, it asked follow-up questions about visual references and colors, then presented several different options. After selecting one, I could continue expanding it into an app icon, color palette, and social media assets.

This is much more convenient than generating images one by one and assembling them into a consistent set yourself.

Design Agent feels more like working on a project than processing a single prompt.

The direction established earlier continues to influence later generations. When creating a complete brand identity, this is more convenient than describing the style again every time.

Vector generation is another feature I particularly care about.

When I enlarged a generated icon, its edges remained sharp. For logos and web icons, this is far more practical than generating a bitmap and tracing it afterward.

However, Recraft offers many models, and choosing the right one takes some time.

Photorealistic models, Recraft’s own vector models, and external models each excel at different tasks. Sometimes the default model produces an average result, while switching to another model immediately improves it.

For example, I tend to use Recraft’s own Vector model for flat illustrations. For photorealistic tasks, it is worth comparing the other integrated models.

This also creates a problem: there are a lot of features.

If you only want to type one sentence and immediately receive an image, Recraft is not as simple as some lightweight image generators. You first need to become familiar with its models, canvas, editing tools, and credit system.

Pros

• Suitable for complete design sets: It does more than generate a single image, allowing you to extend a direction into logos, icons, color palettes, and marketing assets.
• SVG export is highly practical: It is more useful than bitmap-only output for logos, icons, and web assets.
• Multiple models are available: Different tasks are not restricted to a single model.
• Design tools are centralized: Image generation, editing, upscaling, background removal, and video can all be handled on one platform.
• The free allowance is sufficient for testing: You can run through the workflow several times before deciding whether to pay.

Cons

• The free version is not suitable for serious commercial use: Restrictions around public generations and commercial licensing are fairly noticeable.
• More features also mean a steeper learning curve: New users need time to understand the canvas, models, and editing tools.
• Credits are not very intuitive: Consumption varies considerably between models and features.
• AI cannot replace precision refinement: Figma and Illustrator remain better for anchors, layers, typography, and strict dimensions.

Best for / Not ideal for

Best for

• Brand and visual designers: Quickly explore logos, icons, and complete visual directions.
• Entrepreneurs and product managers: Create the first version of a brand or product identity without a full design team.
• Marketing and operations teams: Useful for teams that frequently need posters, social media graphics, and campaign assets.
• Creators who need SVG files: Particularly useful for icons, logos, and web assets.
• Teams that need visual consistency: Continue generating assets around the same established style.

Not ideal for

• People who only want to generate a quick image: Recraft’s range of features may feel unnecessarily heavy.
• People who only accept free commercial use: The free plan has limitations involving licensing and privacy.
• People who need pixel-level control: Final precision work still requires professional software.
• Users who do not want to learn about models and credits: Multiple models are an advantage, but they also increase the effort required to choose between them.

What truly separates Recraft from ordinary AI image generators is that it goes beyond generating pictures and starts addressing the creation of practical design assets.

Almost any tool can generate a single illustration. Creating a consistent set of logos, icons, color schemes, and marketing materials—and exporting them as SVG files—is much closer to real design work.

Design Agent makes this workflow feel more natural. You describe the requirements, choose a direction, and continue developing that direction instead of starting over with a new prompt each time.

Of course, it still cannot fully replace Illustrator or Figma. Professional tools remain essential when you need precise layouts, complex layers, and final production-ready deliverables.

However, if most of your time is currently spent finding a direction, creating the first version, and producing multiple alternatives, Recraft can eliminate a substantial amount of early-stage work.

The free version is sufficient for testing it with a real project. Once you confirm that the generation quality and workflow suit your needs, you can consider Basic, Pro, or Teams.